1 April 2026

John Ghader, Chief Executive of Prima Group speaks to us about the priorities for our sector and the conference on 23 April.

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John Ghader

Chief Executive, Prima Group

John has worked in Housing for over 35 years, both within Local Authorities and Housing Associations, and also spent some time working for the Audit Commission and the Homes and Communities Agency (HCA). John is a Fellow of the CIH and has an MBA from Bradford University. As Group CEO, John reports directly to the Prima Group Board and has overall responsibility for delivering the Group’s Corporate Strategy and is accountable for Prima Group, which includes: Pierhead Housing Association (PHA), Leasowe Community Homes (LCH) and Prima Commercial (PC). John is also an Executive Member of the Group’s Commercial Board.

At the front and centre